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What
is Extra Virgin Olive Oil?
Extra Virgin Olive Oil
(EVOO) is the purest, highest-quality olive oil.
To qualify as extra virgin, it must be made from freshly
picked, crushed olives. No heat, no chemicals, no
refining - just olives mechanically pressed.
It has to pass strict
taste and smell tests. Certified tasters check for
fresh, clean olive flavor, with no defects like rancid,
musty or fermented notes.
It must meet specific
lab standards, very low acidity, high antioxidants and
natural polyphenols, no chemical or heat damage.
In simple terms, Extra
Virgin Olive Oil is the freshest, purest, most
nourishing form of olive oil - straight from the fruit,
full of flavor and natural goodness.
Here's the Problem
Many
people think they’re buying
real
Extra Virgin Olive oil with all the scientifically
proven health benefits that come from true
Extra Virgin Olive Oil.
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But here’s
the truth…
Many
containers say one thing on the front — and something very
different on the back.
They boast
“Extra Virgin Olive Oil”
in big letters…
but then quietly list
“Refined Olive Oil”
as the main ingredient.
Another
example, some say
“Packed in Italy”
— but then mention
“Produced in Italy and Tunisia”
in fine print.
So, what’s
really inside the bottle?
The truth is, you don’t know.
And that’s the problem.
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Not all Extra Virgin Olive Oil is
created equal
With thousands of years of use
- and countless research studies highlighting
its benefits - why wouldn’t you choose the highest-quality
Extra Virgin Olive Oil available?
Recent scientific discoveries reveal that premium olive
tree–derived products contain exceptionally potent
phytonutrients that support heart health, brain
function, joint comfort, and more.
Thanks to these discoveries, combined with modern
technology and advanced manufacturing methods, we can
now unlock the full potential of these remarkable
ancient botanicals.
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